Movio, the global leader in data analytics for the film industry, and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University (the Institute) have teamed up to determine if what and who is presented on cinema screens affects who shows up for a film during its theatrical run. www.movio.co Our industry has a tremendous opportunity to foster inclusion in society by taking action to diversify who shows up on screen. This press release features multimedia. White characters are very well represented in children’s films, with the majority of films having 50% or more White characters represented on screen. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. Find out more about how we use your information in our Privacy Policy and Cookie Policy. The research was also able to determine what demographic cohorts are being represented in films geared primarily towards children. What is Shown on Screen Does Affect Audience Composition, "I Want To See Me" Research Confirms. What negative or positive portrayals of certain groups are different viewers seeing in the most popular films? On-screen data (the Institute) and audience demographic data (Movio) for the top 100 films (by box office) in the US were examined for 2018 and 2019.

Across the board in terms of ethnicity, gender, and age, the negative portrayal of characters from a certain group has little bearing on whether or not that group attends a movie.

This is encouraging considering in 2007 only 23% of leads were Female and in 2017 30% were Female.


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Yahoo is part of Verizon Media. Movie lovers at heart, it’s our mission to connect everyone with their ideal movie. www.movio.co The research was also able to determine what demographic cohorts are being represented in films geared primarily towards children.

Moviegoers being able to identify with the characters in a movie drives their attendance behavior. Geena's SEO Institute blog is an online marketing & Denver SEO blog. This is significant considering people of color (Black, Asian and Latinx) comprise 37.8% of the U.S. population. What portrayals of certain groups are child viewers seeing in the most popular films. LOS ANGELES & AUCKLAND, New Zealand--(BUSINESS WIRE)--Sep 22, 2020--. People want to see themselves reflected on screen.

On-screen data (the Institute) and audience demographic data (Movio) for the top 100 films (by box office) in the US were examined for 2018 and 2019. Data Scientists at both organizations examined the following questions for the “I Want To See Me: Why Diverse On-Screen Representation Drives Cinema Audiences” White Paper: Although both organizations had explored these and other related questions in the past, combining their prodigious analysis capabilities enabled a deeper data dive at a scale neither had achieved previously. 1https://www.census.gov/quickfacts/fact/table/US/PST045219 “When you see someone like yourself reflected, you take in the message: 'There's someone like me, I must belong.’ It’s encouraging to see the progress we’ve made with gender representation, but we must show more diversity on screen, if we don’t show more diversity, we are contributing to the serious problem of racial inequity in our society today.”, About the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, Founded in 2004, by Academy Award winning actor Geena Davis, the Institute is the only research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media. “When you see someone like yourself reflected, you take in the message: ‘There’s someone like me, I must belong.’ It’s encouraging to see the progress we’ve made with gender representation, but we must show more diversity on screen, if we don’t show more diversity, we are contributing to the serious problem of racial inequity in our society today.”, About the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, Founded in 2004, by Academy Award winning actor Geena Davis, the Institute is the only research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.