“If you had to sum me up in one word, what would that word be and why?”. Learn how to adapt your current operations to add extra precautions by setting up a Virtual Waiting Room using the tools in Lighthouse 360. "To grow you've got to let go." Perception is reality. A Jack Palance said it so eloquently, “One thing. President, Lighthouse 360. Truth be told, I’m just as guilty. It’s the lightning bolt. You stick to that and everything else don’t mean shit.”, Billy: “That’s great but what’s the one thing?”, Jack: “That’s what you’ve got to figure out.”. Lighthouse 360 is a Henry Schein One brand. On average, our clients save 16.8 hours per week after switching to Lighthouse 360. What messaging? All Rights Reserved. Our incredible Lighthouse 360 customer care team is accessible by phone or email. Lisa Copeland RDH discusses the impact of COVID-19 on their decision making, and shares strategies for attracting and retaining Gen Z patients and employ

Here is that exchange. “What is the problem our product or service is solving for our target group?” Then, what are three “reasons” why or points of proof we can provide to the consumer/customer that will help convince them of that brand benefit. I would have altered the question slightly. Be noticed online with great reviews that post to all the top sites that potential patients search. Ideally, the answer should be mind-numbingly simple and arresting. “What’s your one thing?” It is the simplest, most difficult question in the world to answer…for yourself or your business. Jan, 17 2020 3:00 PM Bruce Hunter: They definitely needed a plan so he sat down and did the natural thing. those trying to understand their personal “one thing” ask your closest friends and family. Part of helping you run your business efficiently means giving you help when and how you need it. We work closely with our clients and industry experts to create simple, innovative solutions but don’t just take our word for it: Check out all the great results our clients get from using Lighthouse 360. with Bruce Hunter That's where we come in. January 2020. We work closely with clients and industry experts to create simple, innovative, and impactful solutions. Privacy Policy, THE SAFE WAY TO REOPEN YOUR DENTAL PRACTICE, Introducing Lighthouse 360’s Virtual Waiting Room, a contact-free experience for your patients and staff. At minimum, you’re going to get some great and sometimes surprising feedback. Why? What takes priority? “I don’t know about you” said he, “but all I want to do is get big enough to move out of this place!” To his credit, my CEO ran with this input and the focus of the “Vision” was “Big enough to move!” Now, everyone got it and they then spent the time talking about what needed to happen and where to focus to be “Big enough to move.” Simple. Lighthouse 360 is the powerful, easy-to-use patient communication system that helps dental practices grow and succeed. COVID-19 Impact on Gen Z. Gen Z makes up more than 40% of U.S consumers. But don’t just take our word for it:

“What do you mean?” His answer helped me understand the power of one thing. Most people feel that the discovery process starts with self-reflection. More means less.”.

Jack Palance: “Do you know what the secret of life is?”, Jack: “One thing. It requires the right structure, processes and people. Manage your leads, clients and customers from Lighthouse 360. Motivating.

Jack Palance and Billy Crystal in the movie “City Slickers” spent no more than 30 seconds on-screen to provide the best advice you could ever receive about your personal or business life. Gain immediate insight into vulnerabilities and deviations of standards within your IT environment and web application via the Guardian360 live dashboard. The entire product team at Lighthouse 360 is dedicated to addressing the unique challenges in each industry we serve. Think about it. Get them to answer a couple of questions on your behalf. Build a Transferable Business. President, Lighthouse 360. Email Us support@lighthousepmg.com. Personal branding and the concept of the “Elevator Pitch” also have roots in the question. The core of that document was to answer the “one thing” question. But don’t just take our word for it: © 2020 Henry Schein One. Bring in new patients, reactivate dormant patients and get your patients to return regularly. The first step is building the roadmap with our one-page planning process. Contact us with any questions, comments, or ideas so we can ensure your experience is a great one. It starts with an outside-in perspective from those who know you. The concept is far from new. Literature abounds with advice on sticking to one thing and the inherent benefit of focus. We work closely with clients and industry experts to create simple, innovative, and impactful solutions.
We are available to chat Monday-Friday, 7am-6pm CST. Call Us 855-886-5748. Our incredible Lighthouse 360 customer care team is accessible by phone or email. Lighthouse 360’s talented product team is dedicated to solving the unique challenges that dental practices face. Being from a larger company, he outlined the Vision, Mission and Values of the company and proceeded to share those for input with his staff. One of the CEOs with whom I work, gave me one of the best examples of a “lightning bolt” the other day. Virtually all suffer from the fatal flaw of not communicating clearly their “one thing”. We work side by side with you and your team to help you get to that next level. The World's Toughest Question. Privacy Policy. is that more evident than in the people I meet often (and unfortunately) going through what’s politely called “Transition”. Having survived the hallowed halls of corporate life, he was now the head of a smaller organization trying to grow. We've worked with hundreds of businesses and owners just like you. WE have to figure out what’s important and what’s not? Once completed, the challenge is to stay the course and execute the plan. The single most vexing problem for business owners is how to get the company to prosper without their direct day-to-day invovlement. That’s why the entire Lighthouse 360 team is dedicated to giving our 11,000+ customers the tools and support they need to succeed. We speak with hundreds of our customers every day so we know: When it’s your business, every minute and every dollar counts. I disagree. Contact us with any questions, comments, or ideas so we can ensure your experience is a great one. “Differentiate or Die”; “Blue Ocean Strategy”; “Made to Stick” and almost any book on branding and marketing extols its’ virtue.

A change in career that’s usually not of one’s choosing. Lighthouse 360 is a Henry Schein One brand. Click here to listen to my interview with Profit Magazine! In my former position as VP marketing for one of the largest Consumer Packaged Goods companies, I had occasion to get advice and counsel from some of advertising’s best and brightest creatives (the people writing the ad copy). Enter your Lighthouse 360 user name and password to access the Lighthouse 360 customer dashboard. All Rights Reserved. It was in one of those meetings that I was first taught about the “one thing”. Absolutely brilliant! Stick to that and everything else is just shit.” So what’s your “one thing”. However, when we turn off the lights and my team and I are back at the office we just get confused if the brief isn’t focused. On the other side, the feedback is going to help focus you on what your “market” believes you do best. The head creative was seated beside me and was listening to both of our teams discuss the creative strategy. Video: Success in three simple steps Under his breath he said, “Oh to have the freedom of a tightly written strategy.”. © 2020 Henry Schein One. From our blog. It also requires a major change in the relationship between the owner/founder and the business. Finally he let a small groan of frustration out and leaned over. After two hours it was clear he wasn’t hitting the ball out of the park. Just one thing. In advance of setting out to create an advertising campaign, the client and agency would detail a Creative strategy.

For those of you that are trying to answer the question for your business, the questions work virtually the same way. Absolutely brilliant! “It sounds easy when we all sit here in this room pontificating about the benefits of the product, the customers and the tremendous insight we’ve got about them. The list goes on. Just one thing. Free up time with powerful, easy-to-use automation features, so you can dedicate your full attention to the patients you care for. Meet someone for the first time and I find myself spitting out a paragraph when asked what I do. How much time and energy should we dedicate to communicating the messaging? Lighthouse 360’s talented product team is dedicated to solving the unique challenges that dental practices face.

Thankfully, one of his hourly workers provided the lightning bolt. Because it takes about a nano-second to start adding new things - all the while thinking we are adding value.