That’s why this writing formula needs to be carefully crafted like a witch over a cauldron. For example, in a tiny Google PPC Ad, you can only do so much. Then write copy and mention to many as you can. an attention-grabbing headline. This creates a desire for what you offer to avoid their current pain.
That will make it much easier to use the following techniques. Attention is one of the most underrated currencies in business. Here’s an example, offering a free bonus checklist. The objective is to trigger their senses (sight, hearing, smell, taste, and touch) to make them imagine owing what you offer. Let’s say you’re selling a product using Google Ads.

Whether you’re producing a landing page, SEO article, or anything in between, there needs to be a call to action at some point. You add an exciting statistic about search engines that backs up your point and gives the reader food for thought. Put the video above the fold.
That brings me to the first part of the AIDA model of copywriting.

You can also capture their interest by asking questions. Some techniques like those that utilize video can’t obviously work where they’re not allowed e.g. I help businesses significantly increase organic traffic, inbound leads, revenue, and more through marketing services. You can use this free headline swipe file with 57 fill in the blank headlines. Furthermore, If they don’t take your offer, they’ll lose the opportunity to solve their issues/problems and all the benefits it can provide. Then position your offer as the solution.

This can be done in several ways. They then state their software has Google Analytics integration if readers want to see how it works first-hand. Here are some good fill in the blank templates to use headlines with curiosity. Put the same amount of effort when writing subheadlines as you do for the main headline.

Make a list of your prospect’s pain-points, all the problems/issues, etc, your offer solves. For example, “Day 3 you’re going to discover XYZ “secrets” to…”.

It will help them understand that they’re safe. Addressing the reader right away by using words like “You”. This is usually placed just after you mention the bonuses. Once they click on the ad, they view the sales page. It eliminates any fear.

What is AIDA? Sales Letter AIDA Model A sales letter to a potential customer must be written in a way that catches the reader’s interest right away. Case studies are like testimonials, but they contain more detail about the success and results the customer achieved. In the opening part, you can also use some interesting facts, figures or quotes. If it’s a video course you can explain all the modules it contains. More than 7 years ago Jack made his first few sales online as an affiliate marketer. Here’s what Netflix do to attract them – STAGE 1: Creating Awareness Attention hooks the reader in. You can get attention by provoking or insulting them e.g. When people see questions they’re almost forced to answer them in their head. And you can use bold, italics or underline to make it visually appealing as well.

How much copy you write for each component depends on how much space you have. That’s naturally going to grab their attention. Research is necessary whenever you’re writing any copy. Hold it in your hands and flip the pages. This makes use of the “Loss Aversion” concept once again. But it’s not so easy to write an interesting story. This basically states that the pain of loss is stronger than the joy of gain. Just by doing that they start to think more positively about it and find it more attractive. Show them this is something that’s going to benefit them. You can also place several text links, not just one. It’s heavily customizable and spices up any copy when you use it correctly. The fear of losing an opportunity that can change their lives can also generate a desire to get the offer. To get someone to take the action you want they have to go through all 4 components of AIDA, in sequence starting from A (Attention), then I (Interest), then D (Desire) and finally A (Action). In a sales letter, you have more space to write more copy and hence you can start with an interesting story. This is especially important in the first few paragraphs because in just a few seconds they’re going to decide whether to keep reading or find something else. So far you managed to grab the readers’ attention and generated some interest so they keep reading your copy at least. If you’re offering an audio or video course, tell them the track or module number they can find it. The reader loved your headline, the introduction got them interested more, and you’ve cooked up a large amount of desire. Always think of how you can add a smart call to action to your copy or other material, as well. Use short paragraphs and short sentences to ensure you won’t annoy your readers. This sales page can also use the AIDA formula. Use a bright and eye-catching image. “Click here now to signup for the free webinar”!

It also works in video marketing e.g. To do that you can use technique #4 (letting them know about all the benefits) and the next method. Here’s another sales letter that nails the concept of creating desire beautifully: The letter is offering readers a report that will teach them the secrets of writing great copy.

It’s my job. Me, too. Likewise, you can include some of the top benefits they can get. You certainly don’t want to bore them. I don’t know why you would do that when you can just buy my copywriting services . The reason why is usually some sort of limited time offer. “How would you feel if you woke up tomorrow, looked at the mirror and saw a clear, healthy face with no acne? Ask them questions to help them imagine something they really want and wish they had (that your product can deliver)!